Apple shares slip on report of weak iPhone demand heading into holidays

Apple shares closed down slightly negative Thursday, paring back losses of as much as % following a report about weakening iPhone demand heading into the holidays.

A report Wednesday night said Apple warned its suppliers demand is lower than expected for new iPhones, rattling the stock that resisted the omicron-fueled volatility in the market this week. But word of weak demand on top of the known supply chain issues sent shares of Apple down % in premarket trading Thursday morning.

Even as Apple shares fell, the broader market was up, with the Dow rising points after Wednesday s omicron sell-off.

The current quarter marks the first full quarter that Apple s new iPhone model, the iPhone , will be available. Apple also introduced other new products ahead of the holiday shopping season, including a new version of AirPods and a redesigned MacBook Pro. But the iPhone remains Apple s most profitable product, so any signs of weakening demand going into the holidays are sure to send the company s shares lower.

Still, analysts expect Apple to report growing revenues for the quarter after it booked more than $ billion in revenue for the first time in the holiday quarter. CEO Tim Cook told CNBC this fall that he expects revenue growth for the quarter but predicted supply constraints will cost the company at least $ billion in missed revenue.